Stone & Flame is a concrete candle company I founded from the ground up. This project gave me firsthand experience building a brand in its entirety, from the initial idea all the way through to a recognizable, consistent presence in the market.

I was responsible for every part of the brand, including naming the company and products, defining the brand identity and voice, designing the visual system, and shaping how the brand shows up across social media and the website. Beyond the brand itself, I also developed the product, ensuring the look, feel, and experience aligned with the story the brand was telling.

Building Stone & Flame reinforced how important intention and consistency are when creating something from scratch. Every decision, from packaging to content to photography, worked together to create a brand that feels cohesive and recognizable. It’s a hands-on example of what it takes to move from concept to execution and how thoughtful brand foundations make it easier to grow and stay aligned over time.

This experience deeply informs the way I work with clients. I understand what it means to build a brand not just strategically, but practically, creatively, and consistently.